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A tester's notebook for SEO software

SEO tools, compared with verified pricing

List SEO Tools is an independent directory of SEO software, kept by Alston Antony. Every price, plan and limit comes from the tool's own website, with a date and a source link. The best-of lists are written from that data, not from vendor pitches.

Browse the best lists Find a tool by budget

376 tools checked. Newest check: 26 Oct 2026. How verification works.

Best-of lists

Pick a category

One hand-written list per kind of tool. AI visibility comes first, because that is where prices and plans move fastest.

  • 65 tools in the database

    Best AI visibility tools

    Track how your brand shows up in ChatGPT, Perplexity, Gemini and Google AI answers.

    Coming soon

  • 57 tools in the database

    Best AI SEO tools

    Tools that use AI to research, write, optimise or automate SEO work.

    Coming soon

  • 18 tools in the database

    Best rank trackers

    Keep tabs on keyword positions across search engines, locations and devices.

    Coming soon

  • 43 tools in the database

    Best keyword research tools

    Find keywords, volumes and difficulty scores to plan content.

    Coming soon

  • 28 tools in the database

    Best site audit tools

    Crawl a site and surface technical SEO problems.

    Coming soon

  • 21 tools in the database

    Best backlink tools

    Analyse link profiles, find link prospects and monitor new links.

    Coming soon

  • 34 tools in the database

    Best content optimization tools

    Score and improve pages against the terms and topics that rank.

    Coming soon

  • 16 tools in the database

    Best SEO reporting tools

    Dashboards and client reports built from SEO data.

    Coming soon

  • 19 tools in the database

    Best local SEO tools

    Manage listings, reviews and local rankings.

    Coming soon

  • 17 tools in the database

    Best ecommerce SEO tools

    SEO software built for online stores and marketplaces.

    Coming soon

  • 35 tools in the database

    Best all-in-one SEO suites

    Single platforms that cover research, tracking, audits and links.

    Coming soon

  • 5 tools in the database

    Best SEO Chrome extensions

    Browser extensions for quick on-page and SERP checks.

    Coming soon

  • 18 tools in the database

    Best WordPress SEO plugins

    Plugins that handle on-page SEO inside WordPress.

    Coming soon

Fresh data

Newly verified tools

Facts for these tools were last checked on 26 Oct 2026. See every change on the updates page.

Data quality

The numbers, including the ones that do not flatter us

Verified tools
376
With published pricing
330
With a free plan
95
Audited fields correct
94.2%

In the last audit, 39 randomly drawn records were re-checked against vendor pages: 571 fields were right, 8 wrong and 27 not supported by the page. Corrections from that audit are already applied. Read the methodology or download the data.