SEO tools by category

13 kinds of SEO software, 376 verified tools. A tool can sit in more than one category, so the counts overlap. Open a category in the finder to filter it by budget, trial, API and more.

151 tools · 65 primary

AI visibility tools

Track how your brand shows up in ChatGPT, Perplexity, Gemini and Google AI answers.

Cheapest paid: $4/mo
Median start: $59/mo
Free plan: 20 tools

Browse all 151 Best-of list coming soon

146 tools · 57 primary

AI SEO tools

Tools that use AI to research, write, optimise or automate SEO work.

Cheapest paid: $4.99/mo
Median start: $49/mo
Free plan: 37 tools

Browse all 146 Best-of list coming soon

85 tools · 18 primary

Rank trackers

Keep tabs on keyword positions across search engines, locations and devices.

Cheapest paid: $4/mo
Median start: $49/mo
Free plan: 17 tools

Browse all 85 Best-of list coming soon

109 tools · 43 primary

Keyword research tools

Find keywords, volumes and difficulty scores to plan content.

Cheapest paid: $4.99/mo
Median start: $29/mo
Free plan: 34 tools

Browse all 109 Best-of list coming soon

83 tools · 28 primary

Site audit tools

Crawl a site and surface technical SEO problems.

Cheapest paid: $4.99/mo
Median start: $29.10/mo
Free plan: 27 tools

Browse all 83 Best-of list coming soon

47 tools · 21 primary

Backlink tools

Analyse link profiles, find link prospects and monitor new links.

Cheapest paid: $6/mo
Median start: $49.99/mo
Free plan: 12 tools

Browse all 47 Best-of list coming soon

126 tools · 34 primary

Content optimization tools

Score and improve pages against the terms and topics that rank.

Cheapest paid: $8/mo
Median start: $52.50/mo
Free plan: 22 tools

Browse all 126 Best-of list coming soon

46 tools · 16 primary

SEO reporting tools

Dashboards and client reports built from SEO data.

Cheapest paid: $4/mo
Median start: $49/mo
Free plan: 9 tools

Browse all 46 Best-of list coming soon

34 tools · 19 primary

Local SEO tools

Manage listings, reviews and local rankings.

Cheapest paid: $4/mo
Median start: $49/mo
Free plan: 6 tools

Browse all 34 Best-of list coming soon

34 tools · 17 primary

Ecommerce SEO tools

SEO software built for online stores and marketplaces.

Cheapest paid: $5/mo
Median start: $39/mo
Free plan: 15 tools

Browse all 34 Best-of list coming soon

55 tools · 35 primary

All-in-one SEO suites

Single platforms that cover research, tracking, audits and links.

Cheapest paid: $9/mo
Median start: $49/mo
Free plan: 14 tools

Browse all 55 Best-of list coming soon

17 tools · 5 primary

SEO Chrome extensions

Browser extensions for quick on-page and SERP checks.

Cheapest paid: $5.99/mo
Median start: $15.79/mo
Free plan: 10 tools

Browse all 17 Best-of list coming soon

28 tools · 18 primary

WordPress SEO plugins

Plugins that handle on-page SEO inside WordPress.

Cheapest paid: $5/mo
Median start: $9.99/mo
Free plan: 14 tools

Browse all 28 Best-of list coming soon